Slunecna/ Slovanka

DIRECTOR / Creative direction / Script / IDEA MAKING Key visual

Client: Developers project SaS

Brand: Slunečná Slovanka - rezidenční project

Role: Concept development to final edit

The objective of this campaign was to create a visually compelling and emotionally resonant video that aligns with the brand's message and would engage with our target audience. Key message was to introduce the nature of Krušné hory in connection with the importance of family bonds and enheritance.

Key Visual Concept:

Nature: Integrated lush landscapes of Krušné hory and natural elements to highlight the clients connection to the environment.

Enheritance: Showcased historical landmarks and cultural symbols to emphasize the legacy and the heritage passed down through generations.

Family: Focused on moments of togetherness and bonding to illustrate the importance of family and connection to the location of Krušné hory.

Our goal was to evoke strong emotions and establish a deep narrative connection with the audience.

Concept Development:

Developed mood boards to capture the campaign's desired aesthetic.

Created detailed storyboards and sketches to visualize the primary elements of the narrative.

Established a thematic framework that would guide all subsequent production phases.